Day in Tech History

November 10: Atari Was Big Dog at Comdex


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Day in Tech History

Jeffrey Powers

Madison, WI

Description: Technology History in a Daily Podcast

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November 10: Atari Was Big Dog at Comdex

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1986 - Back in that day, Comdex was the big computer show. There were two versions: one that was held in Chicago in the spring and the other in Las Vegas mid-November. At this time, Atari was the big dog on the block. Jack Tramiel was putting all efforts in this years Comdex after seeing a small dip in the shares.So they set up a 65 booth display with different 3rd party developers that would show off what the Atari could do. The big innovation that year – the SX212 1200 baud modem for $99.95. They also showed off the Atari 2600jr and the Atari 7800, and because of that impressive show, Atari boasted a $25 million profit that year.

Of course, the company went well for a few more years, merged with JTS, which was then bought by Hasbro in 1998. The company still is survived in a way to this day, but not in the glory that it was back then.

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