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Early Notes on New Media Expo

by Andrew McCaskey
First a practical comment: McCarren does it right as far as WiFi is concerned. As I Tweeted earlier today, there was more
than ample bandwidth to watch some Seesmic and get some of the show prep done before leaving Las
Vegas.

The critical resource became primary power - as it always is. Even though the MacBook normally
has plenty of battery capacity, it’s always worthwhile ‘topping off before boarding the plane.

Live would probably be simpler if I carried an extra charged battery - but it seems that the
extra weight does not quite outweigh (so to speak) the benefits.

=======

Here are some initial thoughts on the New Media Expo.

Keynotes: A

Sessions: C minus, with a few A and B level sessions.

Hotel and convenience: B

Connections and Hallway Interactions: B

One gripe - the fact that the unit of exchange in Las Vegas is now the $20 bill.Cab to anywhere busts a twenty - maybe with a few bucks left over for change and regular tips.

And that is a change since January.

Meals, even in the modest restaurants busts another twenty.

With a little better planning, I could have done some of the social activity using the Monorail.

I would characterize this as the stretch year, reflecting the personal growth and business
maturity that almost everyone in the podcast space is making.

The bulk of the sessions ( with the exception of the excellent class on advanced audio editing) were pretty mediocre. In fact, after giving the presenter ten or fifteen minutes to show some value and get things moving, I walked out and spent time far more productively on the show floor and in hallway conversations.

Year 1- 2005 was the year of the technology enthusiast. Most of us caught up in the thrill of the
initial explosion in late 2004 traveled to Ontario full of enthusiasm, curiosity and voracious
desire to learn from each other. Audible.com set the tone with hacker black T-shirts proudly
proclaiming “I’m Recording This” and many were doing exactly that.

Year 2 - 2006 was all about how to monetize - and the emergence of various business models and
the tension between those who were pursuing podcasting as a hobby and those with business intent.

Year 3 - 2007 - was the year of video and business model consolidation. A number of companies had
come and gone, as well as business models and strategies. More of a corporate

IF there was ever an industry on internet time, it has to be podcasting. In less than three years
it has moved from a tech enthusiast niche of audio content through various trial and error
business models to the aspirational term and point of view captured in the term “New Media”.

This year’s New Media Expo (which I still want to call PME for Podcast Media Expo - even though
that was never the real name) was the stretch year.

I found the sessions to be irregular - a mix of the first three years content wise, but not connecting and only
a poor subset of previous Expos.

What did I like ? I thought each of the keynotes were interesting ,challenging and innovative. I enjoyed the technical depth of the advanced audio editing and video format sessions. I was challenged in the Infomercial session, and inspired by the Screencast story.

We rattled around a whole lot in Las Vegas Convention Center. But, on the whole it was a worthwhile trip.

I just hope that I can stretch in the right directions in new media.

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